Creative Director / Brand Designer / Illustrator
PORTFOLIO
Hello!
I’m Chris.
A Creative Director and Graphic Designer based in Riverside, California with 10+ years of experience delivering high-impact visuals and brand identities that connect and convert. I help brands stand out with clean, bold, and strategic design.
Take a look at…
01 PRINT MEDIA
CHAMPS Trade Show Booth Graphics
See the booth experience HERE
For the CHAMPS trade show, I developed a large-format graphic system designed to bring multiple brands together within a shared exhibition space. The project included printed booth banners, oversized brand graphics, product-focused promotional panels and environmental branding designed to maintain visibility from multiple viewing angles.
The challenge was creating a cohesive trade show presence while allowing each individual brand to retain its own identity.
Client
Got Vape Wholesale
Year
04/07/2026
02 PACKAGING
Packaging Design for WULF DRFT Display
Designed a complete retail packaging system for the WULF DRFT Bubbler collection, including individual product packaging, multi-color product variants, and a custom countertop display for retail environments. The objective was to create a bold, cohesive packaging system that increased shelf visibility while maintaining a consistent brand identity across multiple SKUs. The project included structural packaging design, print-ready production files, product photography direction, display merchandising, and retail-ready graphics to support wholesale distribution and in-store presentation.
Client
Wulf Mods
Year
04/06/2025
Packaging Design for Exxus Snap VV Pro
This project included tasks such as researching the target market, designing graphics and branding, and creating mockups or prototypes. The ultimate goal of this project was to create a package that effectively communicates the product's value, protects it during transportation and storage, and enhances the overall customer experience. The project was undertaken by a team of designers, marketers, and product developers, and also involved collaboration with manufacturers and suppliers. This packaging design required a balance of creativity, technical expertise, and business acumen.
Client
Exxus Vape
Year
02/06/2023
03 VEHICLE GRAPHICS
Got Vape Custom Van Wrap
Designed a full custom vehicle wrap that brought the visual identities of Got Vape, WULF, EXXUS, and SUTRA together into one cohesive mobile brand experience. The goal was to create something highly recognizable from a distance while maintaining the playful, psychedelic personality of each brand. I developed the artwork across the vehicle’s individual panels, accounting for doors, windows, wheel wells, body lines, and rear visibility before translating the digital concept into a production-ready wrap that was ultimately installed on the vehicle.
Client
Got Vape
Year
02/21/2025
04 DISPLAY DESIGN
Wulf Retail Display
Developed a custom WULF retail display designed to transform a standard product fixture into a recognizable branded destination. The goal was to create a display that could showcase a wide range of WULF products while extending the brand's bold visual identity beyond individual packaging and into the physical retail environment.
The final system combines custom illustrated graphics, oversized branding, high-contrast colors, illuminated shelving and flexible product merchandising to create a fixture designed to stand out in busy retail and trade-show environments.
Client
Wulf Mods
Year
02/18/2025
05 APPAREL DESIGN
Wulf Apparel Collection
WULF Apparel Collection explores how an established product brand can translate into lifestyle merchandise without simply placing a logo on a shirt. I developed a series of graphic directions that reinterpret WULF's identity through typography, illustration, streetwear references and the brand's signature wolf imagery.
Each concept was designed to feel distinct while remaining connected to the larger WULF visual identity, creating merchandise that could function as both branded apparel and standalone graphic pieces.
Client
Wulf Mods
Year
07/12/2026
